Why is online community research so popular?
Let’s take a closer look at the 3 main reasons that have led to the widespread adoption of online community research. Online research communities give a company long-term access to the thoughts, insights, and feelings on their customers.
What is the best way to conduct online research?
Strategies for conducting a successful online research differ according to whether you are accessing publications through the databases of an academic library or using a popular search engine, such as Google. College students are encouraged to conduct their searches through their university’s academic library.
What are the advantages of using simple online research tools?
Simple online browsing can be useful when you do not have access to an academic library. Keywords describe your research paper topic and can be combined in different ways to target and narrow your search.
What are the advantages of online survey research?
One advantage of online survey research is that it takes advantage of the ability of the Internet to provide access to groups and inpiduals who would be difficult, if not impossible, to reach through other channels ( Garton, Haythornthwaite, & Wellman, 1999; Wellman, 1997 ). In many cases, communities and groups exist only in cyberspace.